Website Header - Acuity (1440 x 472 px).png

Acuity
For Sales Leadership

About Acuity

Acuity for Strategic Sales

The Acuity model sets out the key personal drivers and attributes that determine success in a strategic, business-to-business sales environment. These were identied following a comprehensive review of credible and robust behavioural research, encompassing more than 20,000 client-facing professionals. The research is clear; people who exhibit the Acuity capabilities perform better in strategic sales roles than their peers.

The Acuity Model, developed by Bloojam, consists of 3 dimensions, covering the WHY, WHAT and HOW of success in strategic sales. Each dimension is broken down into 3 capabilities, each of which is underpinned by a number of subscales.

Personal Drive (WHY)

Motivation
Goal focus
Self-belief

Sales Focus (WHAT)

Gathers knowledge
Educates the client
Drives the sale

Interpersonal Insight (HOW)

Perspective taking
Interpersonal style
Connectedness

Benefits of Using Acuity

The key benefits of using Acuity are:

Increased employee retention and engagement

Enhanced sales performance among high and core performers

Tailored development interventions that maximise training investment

Better hiring decisions and reduced recruitment costs

Research has shown that high scorers on Acuity:

Achieve higher performance ratings

Average 23% more revenue than peers

Are more likely to exceed sales targets

Boost collaboration & teamwork

By recognising and respecting the diverse change styles within a team, and the unique contributions they provide, organisations can foster a more inclusive, and collaborative team environment.

Acuity Reports

The Acuity Manager report contains an assessment of the individual against the Acuity for Strategic Sales Model. The comprehensive report shows the individual's scores in each of the 3 dimensions and 9 capabilities.

The report clearly identifies the individual's capability strengths (green), benchmark capabilities (yellow) and development priorities (red).

Further report pages outline development tips and resources where there are development priorities related to each capability.

There is also an Acuity Participant report available, along with an Acuity Technical report for qualified practitioners, covering more technical information about the individual's scores and response style.