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Sales Aptitude Profile

About the Sales Aptitude Profile

The Sales Aptitude Profile (AP) can be used by individuals, coaches and organisations to facilitate the hiring of effective sales professionals and to develop the skills and potential of existing employees. 


Based on extensive research, the Sales AP measures 8 competencies related to success within sales roles.


These competencies are:

  • Achievement Motivation - Using one’s inner drive to apply the effort needed to attain strategic goals

  • Assertiveness - The open and direct expression of thoughts and beliefs

  • Competitiveness - The desire to perform better than others and surpass personal standards of performance

  • Composure - Staying calm under pressure and in difficult interactions

  • Sociability - Engaging with others and developing relationships effortlessly

  • Persuasion - Influencing others to change their thoughts or behaviours

  • Self Confidence - The level of belief one has in their own abilities and judgments

  • Selling Related Knowledge - The desire to understand different sales techniques and learn about their respective

Sales AP Competency icons grouped.png

Sales Aptitude Profile Certification

We offer online certification in the Sales AP which includes access to online learning modules and resources.

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Sales Aptitude Profile Reports

The Sales AP can be used for recruitment or development purposes and has two report options available. 

Sales AP Interview Guide: This report is designed to help you make informed hiring decisions by highlighting a candidate's strengths and weaknesses and providing interview questions for each competency. 

Sales AP Development Report: This report is designed to help sales professionals develop their competencies and leverage their strengths. The report includes strategies that can be used in a coaching or development context.

Sample reports, along with additional information, can be found on the Resources page. 

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