Sales Aptitude Profile
About the Sales Aptitude Profile
The Sales Aptitude Profile (AP) can be used by individuals, coaches and organisations to facilitate the hiring of effective sales professionals and to develop the skills and potential of existing employees.
Based on extensive research, the Sales AP measures 8 competencies related to success within sales roles.
These competencies are:
Achievement Motivation - Using one’s inner drive to apply the effort needed to attain strategic goals
Assertiveness - The open and direct expression of thoughts and beliefs
Competitiveness - The desire to perform better than others and surpass personal standards of performance
Composure - Staying calm under pressure and in difficult interactions
Sociability - Engaging with others and developing relationships effortlessly
Persuasion - Influencing others to change their thoughts or behaviours
Self Confidence - The level of belief one has in their own abilities and judgments
Selling Related Knowledge - The desire to understand different sales techniques and learn about their respective
Sales Aptitude Profile Reports
The Sales AP can be used for recruitment or development purposes and has two report options available.
Sales AP Interview Guide: This report is designed to help you make informed hiring decisions by highlighting a candidate's strengths and weaknesses and providing interview questions for each competency.
Sales AP Development Report: This report is designed to help sales professionals develop their competencies and leverage their strengths. The report includes strategies that can be used in a coaching or development context.
Sample reports, along with additional information, can be found on the Resources page.